It is important to note that reputation matters a lot when it comes to online casinos. The reputation a casino has acquired over time will definitely be an indication of how they can be trusted so it is important to keep this aspect in check. One of the ways we rate casinos to check their reputation over time and see if they make sense. For instance, we look at their brand transparency to see if they have conducted their business in a transparent way in the past and present. Have they being able to maintain a high brand value? We also look at the history of complacence to see where they stand in this regard. Some online casinos are known to refuse payouts to players in some cases and this is part of what we check when we rate casinos. Do they have history of refusing payouts on any condition? We take the issue of reputation seriously and it features on how we rate casinos.